Brand Portfolio

One brand today. A region a year, going forward.

Each brand we build owns a single regional cuisine. We don't dilute. We don't rebrand the same product line in different colours. Every brand stands on its own kitchen, recipe family, and identity.

In Market · Launching May 2026

Apna Swad

Authentic Bihari snacks, handmade by Mallika Singh from family recipes carried across 25 years. Delivered direct-to-consumer across India through apnaswad.co.

Our flagship brand Apna Swad — Ghar ka swaad, apno ke liye Visit apnaswad.co ↗

Ghar ka swaad. Apno ke liye.

Home's taste, for our own people. The brand line is the brand. Every decision flows from it: who Mallika is, how the kitchen runs, which recipes make the cut, which packaging carries them, even how we speak in marketing.

Three snack families. Fourteen authentic variants.

Thekua Jaggery / Sugar / Sugar-Free × Oil / Pure Desi Ghee — 6 variants
Nimki Maida (classic) and Atta (whole wheat) — 2 variants
Khoya Perukiya With khoya, sugar / sugar-free × oil / ghee — 4 variants
Suji Perukiya Lighter Bihar classic, oil and ghee — 2 variants

Pack sizes at launch: 400g and 800g. India-first sugar-free Bihari range — using natural erythritol-based sweetener — for diabetic and health-conscious customers.

What makes the brand different

★ Founder credibilityMallika ji is a 2022 NDTV Shreshtha Icon of Bharat — one of 60 selected nationally.
◇ First-of-its-kindIndia's first sugar-free Bihari snacks range — accessible to diabetics and the health-conscious.
✶ Festival-readyPremium Chhath Puja gifting boxes and prasad-grade variants for festival seasons.
⟶ D2C-nativeModern checkout, multi-courier shipping, full nutrition transparency on every pack.
Shop on apnaswad.co →
Brand Roadmap

How we choose the next region.

We add a brand only when three conditions are met: a deep recipe tradition that is being lost; a founder-figure whose hands carry that tradition forward authentically; and a clear gap on shelves. No tradition, no founder, no gap — no brand.

Live · Year 1

Apna Swad

Region: Bihar
Founder: Mallika Singh
Category: Heritage snacks

Year 2 · In planning

Festive & Gifting

Premium curated boxes for Chhath, Diwali, and corporate gifting — built on the Apna Swad backbone before we expand to fully new regional brands.

Future · Year 2-3

Next regional brand

Selection criteria locked. Diligence begins after Apna Swad reaches its 12-month milestone. Region, founder and brand identity to be announced.

For partners

Are you a retailer, distributor, or carrier of a heritage recipe yourself?

We're always interested in conversations with retail partners, distributors in Indian-diaspora markets, and custodians of regional food traditions who want to see their craft become a brand.

Start a conversation →