The systems
Technology, data, marketing, finance, supply chain, customer experience, and growth strategy.
Two co-founders. Pallavi carries the systems and the reach. Mallika carries the recipes and the kitchen. Both carry the same conviction — that India's regional food heritage deserves brands worthy of it.
Heritage at the source. Modern at the edge.
Pallavi Priyanka is the company's co-founder and the operating spine of the business. From her base in Ranchi, she leads product strategy, marketing, technology, customer experience, and the broader brand-building work that takes a kitchen and turns it into a national company.
Pallavi has grown up around the food, the festivals and the consumer rhythms that shape the brand, and she understands first-hand what authentic looks like to the customer most likely to recognise it. That instinct shapes every product, package, and message that goes out the door — paired with a contemporary operator's discipline around data, unit economics, and customer experience.
Pallavi owns the systems that turn a recipe into a sustainable, well-run business: D2C infrastructure, ad acquisition, supply chain, fulfilment, customer service, and financial discipline. She is also the founder responsible for the company's modern face — the websites, the brand voice in marketing, the data and software stack — while protecting the founder's promise from any margin pressure that would erode it.
The recipe is the brand. She is the recipe.
Mallika Singh is based in Delhi, where she runs the kitchen and recipe authority for Parvarish. She has spent the last 25 years preserving and passing on the family food traditions she grew up with in Bihar — adapting nothing, simplifying nothing, and refusing to industrialise what was meant to stay handmade.
In 2022, Mallika ji was conferred the title of 'Shreshtha Icon of Bharat' by NDTV — selected as one of just 60 nationally chosen Icons featured in NDTV's 14-episode Icons of Bharat series. The selection jury included Anand Kumar (founder of Super 30), author and entrepreneur Rashmi Bansal, Prafull Billore (MBA Chai Wala), and Srikant Sastri (Chairman, IIM Calcutta Innovation Park).
The recognition was not for celebrity. It was for substance — for the kind of quiet, decades-long mastery of a regional craft that rarely makes it onto a national stage.
Mallika ji is Head of Kitchen across every brand we build. She authors and verifies every recipe, sets every taste standard, and personally signs off on every batch profile before any product is allowed to ship under a Parvarish brand. The kitchen does not sit downstream of marketing decisions — it is the source.
What I cannot feed my own children, will never go to anyone else's home. This is my promise.
— Mallika ji, in her own words. This sentence is the founding standard of the company.
Technology, data, marketing, finance, supply chain, customer experience, and growth strategy.
D2C platforms, brand identity, communications, and partnerships — taking the kitchen to the country and beyond.
Every formulation, every taste profile, every quality benchmark, every batch sign-off.
Production process, ingredient sourcing rules, who handles what, and the daily standard.